Top 10 Ways to Save Money on IT in 2009

Do not pay for software. Pay for services, and make sure that there are companies competing for your service contracts. Keep your data in containers that you control. Make sure you can plug them into products you own.

Save money – get better results.

Find out how Altamente can help you save 20% on your total IT expenditures in 2009. Call us at 314-787-8443 or 787-638-5380 or contact us here using this form.

Here we present ten ways to downsize your IT costs in 2009.

10. Make sure your IT department != to software procurement. Train them in developing solutions

A lot of these tips end with the punchline: do not pay for software. That is a common theme here at Altamente. It saves us a ton of time and hassle, but let me illustrate it thusly by the following familiar scenario.

Executive to IT department: “Hey, we need to be able to do X. Think you can get that for us.” IT guy investigates and purchases a “solution,” implements it, and the boss is happy.

Executive to IT department, “Hey, I like the new system. Can we make it do Y.”

The IT department investigates and responds, “No, the company that makes X says they will take that into account in their next version, but they do not have that feature currently.”

Typically, by the time the features you crave become available, you have to pay for an upgrade, migrate your existing data, upgrade your hardware because it will not run on your system and on and on and on. To top it off, your IT department is a glorified middleman between the software seller and your company.

Stop all of that nonsense, and choose an Open Source solution immediately. You will have the capacity now to 1). Make your own changes, 2). Avoid improper relationships between your IT department and software provider, 3). Make your IT department the owner, developer, and parent of the solution.

9. Use open data formats

Make sure your company's assets are not locked up in your software provider's locked box. People who sell software love to “hold” your data for you in formats they control. It may seem innocent enough, but when it comes time to upgrade, because of obsolete hardware or software, you wind up at their mercy and the backwards compatibility of their data formats. Try to take your business to a competitor's software, and you will find that your dataset cannot be exported, massaged, or extracted to the new product. It is your data. You developed it. Why would you choose to warehouse it at someone else's facility where they control the key?

The solution: Open Source software, and open data formats based on an open/free XML schema, an open source SQL database, or any other sensible data format that does not attempt to hi-jack your data. Try Open Office for your DOCs, PDFs, spreadsheets, and presentations.

8. Pay for services that can be transferred among providers

Just like a proprietary database controlling your data, proprietary software many times dictates the service relationship as well. If you have X software, you must use company Y's service team. Company Y is probably a Value Added Reseller(VAR) for software X, and has a vested interest in making sure you keep using software X and by default company Y. By the way, company Y holds an exclusive arrangement with software company X for your entire region. Good luck finding someone else.

Open Source changes this restrictive supplier/customer dynamic. Because companies like Altamente are not exclusive agents of Open Source software, anyone is free to provide support. If a supplier is not a good match for your organization, you can may someone else who has the exact same rights to see the software, own it, and make changes to the underlying source code. If you do not like or trust outsourcing, you can hire someone to provide the service and maintenance that you need. You are not locked into exclusive or predatory arrangements with your software provider. You control the relationship, and a convenient by-product is that your software is more cost effective.

7. Thin client computing

Do you need to set up a workstation for someone who will be accessing a web-based knowledge application, email, customer relationship management (CRM) software, and groupware? Why would you need a dedicated PC to accomplish this? Use a Linux-based thin client solution to provide an instant-on environment which is available to your employees from any free workstation. All the software is free, open, and easy to use and better yet, and has a lower total cost of ownership.

6. Reduce malware attacks

How much downtime and IT overhead go toward the battle with malware on your network? How much money would you save if I told you that you could reduce your malware attacks and IT overhead associated costs. Put your IT guys back to work creating innovative solutions for your business instead of triaging rogue PCs on your network.

5. Virtualization – Consolidation

The rise of CPU-based virtualization technology means that it is easier and cheaper to run multiple machines and services on a single hardware box. This has always been possible, ever since the first multi-user computers of the 60s, but it has never been cheaper or easier. Do you need a new Windows Server instance to provide a single application for a specific production problem? Fire up a virtual image inside of your robust redundant 64 bit Linux-based virtual host, configure Windows Server, test your app, and deploy it. You do not need new hardware. You do not need to take a trip to the server room. Win and win.

4. Get more from existing hardware (Server and Desktop)

On the Server: Do you need a heavy duty mid-range server for your data center? Do you need more than 4 gigabytes of RAM? If you are running Windows Server, then that is going to cost you a bundle for upgrades and licenses for the 64 bit version. How many people will access it? That is going to cost you seat licenses. Ouch. Stay away from all the licenses, costs and restrictions and choose Linux and Open Source. With Linux you can have that same server running a 64bit operating system and software stack, accessing more than 4 gigabytes of RAM (32 gigabytes makes for a very nice machine) for much less money. Did I mention there are no seat licenses?
On the Desktop: Are you buying new PCs only to find that they barely run Vista, or are you forced to buy new machines to keep up with the requirements of the newest software suite? Forget all that, and put Linux and Open Source Software and open data formats on your existing hardware. You have access to a modern multi-user, latest technology software, running faster on your older hardware. You can squeeze three or more additional years out of your hardware before you will need to repurchase. When that time comes, maybe you will select more economical and less exotic equipment to save money. You already know it will work just fine.

3. Do not write your own software from scratch

You do not have the time or the money for this unless you are a software company. You should put most of your effort into producing your widget or providing your service. But you still need software, right?

Get your IT guys to investigate a high quality Open Source/Open Data solution, and adapt it to your business. You will own it just the same, but isn't it nice that you did not have pay for those thousands of man hours it took to write it? You will save money, keep from being locked in with a vendor, and have the exact features you require.

2. Do not pay for anti-virus

Use ClamAV at the server level to filter emails and webpages. Use Linux on the desktop and you will most likely never ever have to deal with data breaches, password theft, or lost data and downtime due to malicious viruses on your network. Not only is it easier to secure Linux, but its transparent development process makes for a quick turn around when problems are found. Here at Altamente, we happily go about our business without the distractions that plague other companies. It saves us time and money that we put toward development and other projects. In these tight economic times, is it not about time you to switched to Open Source/Open Data?

1. Use GPL'd Open Source Software

I am sure it was going to be obvious what my solution for the economic downturn might be. Use Open Source/Open Data. Do not pay for software. Pay for services, and make sure that there are companies competing for your service contracts. Keep your data in containers that you control. Make sure you can plug them into products you own (Open Source software). Save money on your hardware purchases. Keep your hardware for longer at the same performance level. Avoid wasted CPU cycles running anti-virus and anti-malware applications. Take full advantage of hardware virtualization technology. Take full advantage of today's 64bit multi-core processors. Use more memory more efficiently. Run your SQL database server on 64bit software with access to gobs of memory for less cost.

Save money – get better results.

Find out how Altamente can help you save 20% on your total IT expenditures in 2009. Call us at 314-787-8443 or 787-638-5380 or contact us here using this form.

Do Not Use MAPS DUL (Dial-up User List) - Anatomy of an SMTP connection

Trend Micro recently bought MAPS, an email black hole service.  Their DUL list is wrong, out of date, and poorly maintained.


Am I yelling?  Sorry about that.  I just want to make it clear.  There is NO good reason to use a third party Dial-up User List.  You can still block dynamic dial-up users from sending mail, but you should do it through reverse DNS, the common mechanism that every sane ISP and mail administrator uses. 

What am I talking about?  Okay, first, here's a little primer on how a modern email handoff works.

A mail server receives a request to deliver mail to port 25 SMTP (actually it is a little more complicated than that, but let us just say for now that's how it works).  The mail server then checks the IP of the sender.  As a first step, my server might reject the email solely on a hard-coded rule at the IP level.  Oops, I do not accept email from your server.  Perhaps I have had problems with abuse from that particular IP before, so I might choose to reject it before even looking at it.  "Go away," and I slam the door.

If the IP passes that first check, I might process others.  Perhaps we might run a reverse DNS request on that IP.  The response might come back as or something similar.  I can at this point choose to reject the email based on the keyword PPP (dial-up user) or USER.  I can be reasonably certain that no corporate or professional mail administrator would allow his important email server to have such a reverse DNS name.

But we are not done wringing all the secrets from the IP address.  Next I will check the reverse IP, get the host name, and then check the forward IP. might not exist as a forward record and again, I might reject the email based on the fact that the network of origination is completely messed up.  Messed up DNS is a good indication this might not be a network from whom I wish to accept mail.

Now that I have established that your email server has a correct reverse/forward IP and you are who you say you are, I might also check to make sure that your server is the correct MX (Mail exchanger) for the domain in question.

So far so good.  We are almost there, but now we must pass the content filters, a gauntlet of truth so to speak.  My server will now tell you to proceed with your SMTP stream.  We will carefully parse it for bad info, viruses, obvious references to scams, Viagra, and general spamminess (all SMTP is text, by the way).  At the end of the SMTP stream, I will announce I have accepted the email for delivery and issue a code 250 (it's an older code, but it checks out.  I was about to clear them).  If, on the other hand, I choose to reject, my server will issue a code 553, a catch all for general errors, and I bounce your mail or drop it.

The reason you should never use a third party DUL list is quite simply this: reverse DNS already neatly identifies the type of host from which a mail connection originates.  It (reverse DNS) is maintained by the ISP and is distributed throughout the world via the wonderful system called DNS.  At no point do you need to set up a separate private company to maintain this list (and introduce one more layer of record keeping and error).

Don't fall for it.  Specifically ask your email provider what they use for their DUL list.  If they answer reverse DNS, then you have found a provider who knows his stuff.  If not, I suggest you keep looking.  Why don't you start here:

Cómo aprovechar la era de WEB 2.0

Recientemente un empresario me confesó en un cocktail que había escuchado el término Web. 2.0 varias veces, pero no tenía ni dea de lo que significaba.  Así que, aunque en ese momento le contesté, me imagino que hay otros profesionales en la misma situación a quienes les serviría la información.  

Web 2.0 es todo sobre la forma en que se comparte la información en el Internet. El 2.0 hace referencia a la forma en que enumeran las versiones de software y nos lleva a pensar que el Internet está ahora en su segunda versión. Así, lo que funcionaba en la primera versión ya no necesariamente funciona en esta y podríamos comentar “¡Oh, eso es tan Web 1.0!” cuando una empresa utiliza estrategias obsoletas o se expresa de una forma que no encaja con estos tiempos del Internet.

El principio de Web 2.0 es la interactividad. Ya no creamos sitios web que hablan interminablemente sobre nuestras empresas, sino que creamos espacios de interacción entre nuestra empresa y los clientes, entre unos clientes y otros e incluso entre empleados específicos y los clientes. Si esta interactividad es buena o mala para las empresas, es tema para otro artículo del blog. Lo que sí, es que en esta era en que las comunicaciones cibernéticas están tan evolucionadas las empresas deben educarse y actuar lo más pronto posible, antes de ser tomados por sorpresa. Igual, si comprendemos lo que nos trae Web 2.0 y lo asimilamos, sus ventajas son increíbles.

Veamos uno por uno las oportunidades de comunicación antes descritas:

  • Empresa <-> Cliente: Por años nos hemos estado preguntando lo que piensan nuestros clientes y sólo tenemos acceso a esta valiosísima información aquellos que pagamos varios miles de dólares por estudios de mercado. Sin embargo, hoy día, con herramientas sencillas incorporadas en nuestro sitio web corporativo, tenemos acceso a ella. Para conseguir información podemos: tener un correo electrónico y un teléfono en el área de contacto, crear foros, blogs, espacios dentro del área de productos y servicios para emitir comentarios, enviar encuestas, en fin crear los espacios para que los clientes comenten y nos dejen saber sus preferencias y observaciones.

  • Cliente <-> Cliente: En este renglón el internet ha evolucionado muchísimo y nos ofrece herramientas muy poderosas para que sean los propios clientes los que promocionen la empresa. Bajo cada artículo, foto o video, podemos añadir la posibilidad de que el cliente se lo envíe a su lista de contactos. ¿Se imagina si uno de cada 10 clientes deciden enviarle un artículo a todos sus contactos? Esto puede representar miles de clientes prospectos aprendiendo sobre su marca, sin su empresa mover un dedo. Los foros y los blogs también se prestan para interacción entre clientes. En ellos los clientes se dan consejos, contestan preguntas sobre productos y ofrecen sugerencias sobre cómo utilizarlos.

  • Empleado <-> Cliente: Algunas de las empresas más grandes del mundo como Walmart (, Hewlett Packard ( y GM ( han creado espacios libres para que empleados de la empresa hablen con clientes y prospectos de forma casual y (practicamente) sin inhibiciones.

Compañías grandes y pequeñas tienen acceso a las bondades de Web 2.0. Recientemente vi una convocatoria de empleo en la cual el VP de la empresa expresaba lo que deseaba en un video y sugería que los solicitantes respondieran de igual forma.  ¿Cómo puede tu empresa tomar ventaja de todo lo que te ofrece Web 2.0? Recuerda que en Altamente podemos a determinar la mejor forma de sacarle ventaja a este gran medio. De hecho, si deseas puedes dejar un comentario abajo de este artículo y así lo compartes con nosotros y la comunidad.

El Internet: el medio perfecto para la recesión

Elda on the Net Soy optimista por naturaleza. Lo sé porque me lo han dicho algunas de las amistades con quienes he reconectado luego de algunos añitos a través de esa maravillosa herramienta llamada Facebook.* “Leave it up to you to be the optimist!” Fue uno de los comentarios que me dejó una amiga que no veo hace más de 10 años en mi “wall”. “Tú siempre le ves el lado bueno a todo” se quejan a veces. Pues sí, hasta a la recesión le veo el lado bueno.

La razón es simple. Ésta les ha abierto las puertas a las empresas puertorriqueñas para entrar en un lugar maravilloso: el mundo. El mundo entero está en el Internet y las empresas puertorriqueñas se han visto forzadas a entrar a este medio gracias a que lo han visto como una alternativa a otros medios más costosos.

Sin embargo, luego de haber invertido en él (quizás porque no les quedaba más remedio) han descubierto las grandes ventajas que representa para sus empresas. Han visto con reportes explícitos cuánto tiempo sus clientes “janguean” con su marca, qué les interesa y lo que es más: han podido recibir retroalimentación de sus clientes. También han podido probar cómo sus productos son percibidos en y fuera de Puerto Rico. En fin, las empresas que han probado el Internet por necesidad y han invertido el tiempo y esfuerzo que el medio requiere, se quedan con el medio y piden más.

Estas empresas han descubierto que pueden contar la historia de sus empresas desde diferentes puntos de vista y compartir el ambiente de un evento corporativo como no lo habían podido hacer antes. Algunas han presentado formas divertidas y útiles para utilizar sus productos y hasta han facilitado el que los usuarios compartan comerciales actuales y 'retro' de la empresa. ¿Promocionas tu marca a través de un programa de radio? También el Internet le da la facilidad a los clientes de que escuchen el programa o mensaje a cualquier hora y lo que es mejor: que lo reenvíen a su lista de contactos. En fin el Internet, han descubierto las empresas, no sólo es un medio más económico que otros, sino que permite extender la vida y el alcance de la inversión publicitaria.

Después de todo, pienso que en este caso es fácil ser optimista, porque he estado esperando por años que las empresas en Puerto Rico descubran las bondades del Internet como lo han hecho las empresas europeas y norteamericanas. Así que... ¡a conectar nuestras empresas con el mundo y qué para bien sea!

*Si su empresa pierde productividad gracias a Facebook, Altamente puede ayudarle. Pregúntenos cómo.

"Busca el Sello!" - Selling "Made in Puerto Rico" to a Global Market

Here at Altamente we have a long standing commitment to advancing the social and economic welfare of our community.  Since the Puerto Rico Products Association has been our client since 2002, we saw an opportunity to combine its growth in the Internet with public service.  After their site launched it became apparent that it had quickly become the primary link in Internet searches looking for Puerto Rico + Products. We informed the Association that their site's google performance was an enviable starting point for answering the question: What are those products and services made in Puerto Rico?

The Association had been exploring new ways to drive exports, but they were not alone. The government's Commerce and Export Company had also drawn as its top priority growing the local economy through increased exports. The challenge faced by both entities was drumming up excitement and investment abroad amidst a sluggish economy.

Altamente donated its time and effort developing a three phase institutional project for its client. The project, Bridging the Globe, is designed to increase export activity and as a result grow the local economy. The first stage proposed was a marketing campaign designed to improve the local market conditions.