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Holsum celebrates 50th Anniversary with new web presence

Tue, 2008-09-23 17:10
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As part of its 50th anniversary celebration, Holsum launched a new website and an ad campaign. At the website, visitors find a collection of new and retro "You Tube" style Holsum commercials, information about the process of baking bread and cookies, delicious and unique recipes using Holsum products, important health articles, information on how Holsum contributes to the community and more.

Holsum is Puerto Rico's leading producer of packaged breads and pastries.  It's products are distributed islandwide to thousands of locations.  The company employs over 800 people.

Visit Holsum's site.

Country Hearth provides health insights on the Web

Tue, 2008-09-23 17:05
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The Country Hearth team hired Altamente to develop an Internet presence focused on engaging those who seek a healthier lifestyle. 

Country Hearth is Puerto Rico's leading healthy baked products brand.  Visit their site at www.countryhearthpr.com

Coffee Farmers Coop on the Web

Thu, 2008-09-18 21:56
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Altamente is super excited for the launch of a new project which involves a beverage responsible for our every success. Coffee. Without coffee, we dare say our engineering department would not function. When an agricultural cooperative (farmer's group) presented us with the opportunity to extoll the virtues of Cafe Cibales, a locally grown and producted coffee, we could not say no. Will work for coffee? "Sure, anything you say," said the engineers.

A local cooperative came to Altamente looking to ramp up sales ahead of the Christmas season and in line with a renewed strategy for export. The cooperative represents over a hundred small farmers within the interior of Puerto Rico. read more

Puntos del Sabor - Customer Loyalty Program

Thu, 2007-10-25 16:11
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Puntos del Sabor or Tasty Points http://www.puntosdelsabor.com/ is a customer loyalty program. Using the Drupal based content management system, we added features, shopping, and user points, all trackable online.

We started with a modular content management system called Drupal. Next we added a store and shopping cart, but with a twist. Since this would be a customer loyalty program, we would be dealing with customer points instead of cash. With each purchase of a Holsum or Bimbo product, consumers would earn points which they can then redeem in the online store.

Using the Internet to do What Your Company Does Best

Mon, 2007-10-22 09:58
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A large industrial bakery in Puerto Rico came to Altamente over three years ago with many of the classic symptoms of larger companies trying to effectively use the Internet to do business. The company's core competency is baking bread and pastries and distributing them throughout the island. What makes this case especially interesting is the necessity to keep the company's focus on bread baking and not IT infrastructure. IT infrastructure can help them, but it can easily become an expensive distraction.

Similar to a lot of companies, they had invested many hundreds of thousands of dollars in workstations, servers, an accounting system, and an IT staff in disparate geographical locations. As a company with a considerable existing investment, they needed a solution that adapted to their infrastructure not one that required significant purchase or replacement. read more

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