Here at Altamente we have a long standing commitment to advance the social and economic welfare of our community. In 2005 we saw an opportunity to combine the growth of a client and public service. The Puerto Rico Products Association has been our client since 2002. After their site launched it became apparent that it had quickly become the primary link in Internet searches looking for Puerto Rico + Products. We informed the Association that their site's google performance was an enviable starting point for answering the question: What are those products and services made in Puerto Rico?

The Association had been exploring new ways to drive exports, but they were not alone. The government's Commerce and Export Company had also drawn as its top priority growing the local economy through increased exports. The challenge faced by both entities was drumming up excitement and investment abroad amidst a sluggish economy.

Altamente donated its time and effort developing a three phase institutional project for its client. The project, Bridging the Globe, is designed to increase export activity and as a result grow the local economy. The first stage proposed was a marketing campaign designed to improve the local market conditions.